Netflix has expanded beyond its core business of TV series and movies?

Netflix has partnered with Nike Training Club to bring you fitness content. The video streaming company revealed that it will offer 30 hours of Nike workout classes starting next Friday, December 30, in a blog post. The initial release of the Nike-Netflix sessions will include five programmes (46 episodes), with the second batch dropping sometime in 2023. These programmes will be available in all Netflix plans. They can also be accessed in multiple languages. You can even choose the intensity of your workout.

The post states that “It can be difficult to motivate yourself to exercise. But the option to feel a burn and then transition into your favourite show does have a certain attraction.” “Now, you can do exactly that: Netflix subscribers will now be able stream fitness content from Nike Training Club just before the new year.

This concept and its timing are in perfect sync with many of the most popular New Year’s resolutions, which typically include eating healthier and exercising more. Netflix will bring the Nike Training Club app’s workout sessions, which are led and supervised by Nike premier certified trainers. There are many options available to suit different fitness levels. These include strength training, yoga, and high intensity interval training (HIIT).

The first batch contains 46 episodes, which are divided into five sessions. These are the episodes:

  • Kickstart Fitness with the Basics (13 Episodes)
  • Two Weeks to a Strengther Core (7 Episodes)
  • Vinyasa Yoga: 6 episodes of Falling in Love
  • HIIT & Strength With Tara (14 Episodes)
  • Feel-Good Fitness (6 Episodes)

Netflix has expanded beyond its core business of TV series and movies over the years to include gaming as a feature on mobile. Netflix also has its own game studio. However, it has also added third-party titles like Hextech Mayhem: A League of Legends Story or The Game Awards 2022 nominated immortality.

Netflix can partner with Nike to provide the content that fitness-oriented users want, while also saving money on creating original content for the platform. This is Netflix’s version of Apple Fitness+, but without the tight integration with workout data.

According to Variety’s sources this will be a “somewhat experimental” Netflix initiative, similar to what they did with interactive media. The report states that Nike has already produced videos for training clubs and the streamer is hoping to follow the same path as peloton which has seen a lot of success since its launch in 2012. Peloton, a US-based fitness equipment company, features touch screens connected to the Internet that stream exercise programmes via a subscription.

Starting Friday, December 30, Batch 1 of Nike Training Club will stream on Netflix.

Why is Harry Potter still being made? This is Orbital. We also discuss it on the Gadgets 360 podcast. Orbital can be found on Spotify, Gaana and JioSaavn.

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